Search
Money pages

Water heater replacement

S tierBlog ranks instead

"water heater replacement austin" is answered by a blog post, not a service page. Action 1 in this week's queue.

Ranking URL9/blog/tankless-vs-tank-water-heaters
Impressions, 28 days2,31048 clicks, 2.1% click rate
Map pack2Organic is 9, through a blog: the page is the gap
Opportunity$7,200$2,400 × 3 extra jobs per 28 days
What is competing for the query
URLTypePositionImpressionsWhat it is about
/blog/tankless-vs-tank-water-heatersBlog92,310Choosing between tankless and tank
/servicesShared––One line among 6 services
/water-heater-replacementMissing––Does not exist yet
The fix: one page for the service, the blog points to it
1

Create /water-heater-replacement

Built by the website builder from a work order with the page contract. Your approval sends it.

2

Retarget the blog, keep it live

Keep its topic as tankless versus tank. Add one link in the first paragraph to /water-heater-replacement with the anchor "water heater replacement". Do not delete or redirect it: it earned 48 clicks in 28 days.

3

Link the new page from /services

Replace the one-line mention with a link, so the page is two clicks from the homepage.

4

Check again on Mon 30 Nov

Search Console should show the service page as the ranking URL. If the two URLs swap back and forth, we flag it.

How $7,200 is worked out
Impressions
2,310 in 28 days
Expected click-rate lift
+3.2 points, position 9 to top 5
Click-to-job rate
4%
Extra jobs per 28 days
2,310 × 3.2% × 4% = 2.96, so 3
Your job value
$2,400 Edit
Opportunity
$7,200 per 28 days

Estimate, default rates. Impressions are from Search Console; the lift and the 4% are our defaults until your own data replaces them.

Why not just add a page. A new page next to an unchanged blog leaves two URLs competing for the same query. The retarget is half of the fix.
Same pattern elsewhere

Emergency plumbing: the homepage ranks 11 for "emergency plumber austin". Action 6: 1,560 × 3.2% × 4% = 2.0, so 2 jobs × $450 = $900 per 28 days.